The recent recognition of Marathi as a classical language has brought a surge of pride and enthusiasm among its speakers, and in no small part, social media has played a crucial role in making this possible.
From budding artists and storytellers to regional influencers, social media platforms have empowered Marathi content creators like never before. Their work not only connects communities but also helps to preserve and celebrate the language in a digital age where regional languages often risk being overshadowed by global tongues.
Amplifying of voices
In today’s world, digital platforms like YouTube, Instagram, and Facebook provide a massive opportunity for content creators to reach global audiences. But for Marathi creators, these platforms have become the new-age mediums to elevate their language and culture. Whether it’s Marathi poetry, comedy skits, or educational content, the vast reach of social media has enabled creators to showcase their talent and creativity, while nurturing an audience that appreciates content in their native language.
Before social media, creators in regional languages faced a significant barrier — limited reach and platforms that catered predominantly to urban or Hindi-speaking populations. Now, thanks to algorithms that support regional content and the rise of user-generated videos, creators can gather millions of views, proving that Marathi content has a solid market both in India and internationally.
Today, popular Marathi YouTube channels like BhaDiPa (Bhartiya Digital Party) and social media influencers are tapping into this trend by producing relatable, quirky, and vibrant content that resonates deeply with the Marathi-speaking population.
One notable example of such efforts is the Instagram page Khalbatta Vyaspith, which takes a creative approach to teaching Marathi. Through reels and posts, the platform breaks down words, idioms, and cultural phrases, making language learning both engaging and accessible. By offering simple explanations and fun content, they not only appeal to native Marathi speakers but also attract non-native learners. Their efforts bridge cultural gaps and preserve the richness of the language in a way that resonates with younger audiences.
Meanwhile, Pooja Sawant, 32, who enjoys regional content, shares, “Watching Marathi content feels like a small escape—whether it’s folk songs, funny skits, or language lessons. It’s like nostalgia with a dose of learning, especially for someone like me living away from Maharashtra.”
Recognition
The acknowledgment of Marathi as a classical language has given it a renewed stature. This recognition has provided Marathi creators with a greater sense of purpose. The ability to promote the language’s deep heritage and literary culture has been amplified by digital platforms. Creators are finding ways to blend the traditional with the contemporary, preserving classical Marathi literature, folk songs, and theatre through new digital formats that appeal to younger generations.
"Marathi memes, reels, and educational content have a unique vibe that really resonates with me. It’s amazing how I’m absorbing so much knowledge without even realising it, all while having fun. What’s even better is how this content deepens my connection to my Marathi roots and heritage," shares Aakash Sharma, 23, a Gen Z viewer who follows multiple Marathi content creators online.
Content creators like comedian Sahil Khattar and actress Prajakta Mali often emphasise their Marathi identity, attracting viewers who feel represented and acknowledged. By weaving Marathi dialogue and cultural references into their content, these creators bridge the gap between traditional and modern, ensuring the language remains relevant and engaging to millennials and Gen Z.
“I enjoy watching stand-up comedy by Mandar Bhide on YouTube. He is hilarious and unapologetic about his regional status,” says Radhika Pai Kane. “ I am sure that the current recognition as Classical Language will help these Marathi digi content creators in garnering more hits.”
The road ahead
The popularity of regional content creation coinciding with the recognition of Marathi as a classical language hints at an exciting future. There are increasing opportunities for collaborations between creators, cultural organisations to promote Marathi culture on a global stage. For instance, the recent inclusion of Marathi language films at global film festivals like Cannes proves that the international community is also taking note of this dynamic shift.
Conclusion
In essence, social media platforms have done more than just allow Marathi creators to grow — they’ve given Marathi a dynamic and global voice. The recognition of Marathi as a classical language further boosts this movement, providing motivation to creators to continue their efforts in promoting the language. In the years to come, we can expect to see even more Marathi content across platforms, offering the world a deeper insight into the rich cultural and linguistic tapestry of Maharashtra.
