Free Press Journal

Reanimating Twitter’s waning popularity with new features galore

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Twitter, not too long ago was the haven of all things hip and cool. Many celebrities, artists, musicians, actors and even politicians found Twitter to be an incredible medium to reach out to their followers and maintain a steady relationship with them. All this aside, Twitter was also the world’s first interest based social network to see, and be seen on. Then somewhere along the line, its popularity waned. Critics said that it was so damn difficult to use, it was difficult to find content, so on and so forth. An internal reshuffle since July however, has seen product maven Jack Dorsey’s elevation to the Chief Exec’s position and the world has waited with bated breath for Twitter to change. Recently a slew of aforementioned changes have been unveiled and here are some of the most inventive ones.

Twitter Moments:
A quick slice of the day’s most significant news. Upon opening the Twitter app, users will now have access to Twitter moments that will be available to them in a glance under a lightning bolt sub-menu. Curated by an unknown number of Twitter employees, the moments function is a step in trying to address the problem of finding relevant content when you’re in a hurry.

Buy Now:
In a move that mirrors Facebook’s push towards e-commerce, Twitter has unveiled the ‘Buy Now’ button that will enable brands and individuals to sell their services, products and content directly off the microblogging site. A great addition in our opinion, because brands that people follow the most customer centric, relevant brands on Twitter and being able to own merchandise from these brands through a simple click is a win-win for both parties.


New Updates:
Hashtags have become a pop-culture phenomenon and it all began on Twitter. Throughout the 316 million strong ‘Twitterverse’ though the problem of relevant content tagging and news accessibility has been reported for a long time. To tackle this, Twitter has launched several updates to its mobile platforms in order to make relevant news, stories, personalities and available to users in a smoother manner.

CEO speak:
“Our work forward is to make Twitter easy to understand by anyone in the world, and give more utility to the people who love to use it daily,” tweeted Jack Dorsey last Monday, after announcing to the world that he would continue as the company’s CEO. Twitter has a long way to go before it can mount a significant to Facebook’s 1.5 billion strong hegemony. But further improvements in content access, photo sharing and hashtag organisation should see it upstage Instagram at 400 million members as the world’s 2nd most populous social media/microblogging site!