- FPJ Initiatives
In line with its ambitious plans, Sahana Group has secured a license to air a prime Marathi news channel called ‘Jai Maharashtra’. With diversified business interests across hugely potential industries, the Sahana Group of Companies soon to be launched 24×7 Marathi news channel ‘Jai Maharashtra’ has bagged the associate sponsorship of ‘Veer Marathi’ team headed by actor Riteish Deshmukh at the 3rd season of CCL.
In an event held at the JW Marriott, Mumbai, Sudhakar Shetty, Chairman of Sahana Group, said “We are launching a pan-India channel and CCL offers a unique opportunity to reach out to the audiences across the country. We look for a successful and mutually rewarding association supporting the sports initiatives.” The celeb players of the ‘Veer Marathi’ team will be seen donning T-shirts with the channel’s logo on it for all respective matches they are scheduled to play. Ritesh Deshmukh (Team owner, Veer Marathi), said “I am proud to be a Maharashtrian. I am proud to be associated with Sahana Group of Companies, who are launching their 24×7 news channel ‘Jai Maharashtra’. Jai Maharashtra is one such news channel which going to be different from others and the name ‘Jai Maharashtra’ itself prompted me to be associated with them”. Other important guests present at the event were Waahid A. Ali, Mandar Phanse and Naveen Shetty.