Free Press Journal

Now shop for iconic Modi kurta, jacket in Bhopal


JadeBlue announced the opening of its outlet in the city at a press conference on Wednesday

BHOPAL: JadeBlue menswear retail chain will open its 21 store in India and first in Bhopal on Link Road. The 8,500-square feet outlet will offer products of all leading fashion brands such as Levi’s, Jack & Jones, United Colors of Benetton, Being Human, Burnt Umber, Wills Lifestyle and Irony.

Jitendra Chauhan, CMD of JadeBlue Lifestyle India Ltd. told a press conference here on Wednesday, “Our first store in MP was opened at Indore and its immense success has encouraged us to come to Bhopal.”

“With high levels of brand awareness in the city and concentration of upwardly mobile youngsters, we expect the store to find a high level of acceptance here in Bhopal. One of our strengths is that we refresh our collections very frequently and not just every 4-6 months. As a result, the buyer gets a new range every time he walks in,” he said.

In addition to this, JadeBlue is known for its collection of designer ethnic wear, suits, sherwanis, Jodhpuris, kurtas and Indo-western wedding wear for men. “We offer a wide range of wedding collection under our Designer Dulha department. Our label, Azania is known for its latest styles, designs and an eclectic range,” said Bipin Chauhan, MD of the company and creator of the iconic Modi kurta.

The store will also offer its premium fabrics and tailoring services. JadeBlue’s personalised services, attention to details and a unique basket of premium brands have helped the brand emerge as a favourite shopping destination. JadeBlue’s current stores are spread across Ahmedabad, Hyderabad, Surat, Pune, Jaipur, Vadodara, Indore, Rajkot, Gandhidham, Bhavnagar, Jamnagar, Raipur, Udaipur, Vapi, Anand, Bharuch, Valsad.